01
Experience
YellowScene Magazine Boulder, CO
- Researched, qualified, and organized 500+ advertising leads supporting the sales pipeline for Boulder County's largest independent publication 75,000+ readers
- Streamlined lead research workflows saving the sales team 2–5 hours weekly; supported client meetings and in-person partner outreach
Dan Urbach Luxury Real Estate Pacific Palisades, CA
- Supported marketing for 50+ active listings valued at $5M–$20M each; prepared 100+ CMAs used directly in client presentations for Pacific Palisades' #1 Ranked Broker
- Produced social media content and weekly newsletters for a luxury brand serving high-net-worth clientele; assisted with open houses and client-facing events
Pi Kappa Alpha, CU Boulder Boulder, CO
- Managed $40,000+ event budget across 15+ large-scale events drawing 1,000+ attendees each; oversaw vendor contracts, venue negotiations, and full logistics execution
- Raised $56,000 for road safety through Pike-on-a-Bike, a branded live-stream fundraiser Branded Fundraiser; built sponsorship decks and managed partner relationships from outreach through execution
Dulce Vasquez for LA City Council, District 9 Los Angeles, CA
- Conducted 200+ bilingual (English/Spanish) stakeholder conversations across a 40,000+ constituent base, synthesizing community feedback into policy briefs adopted into the campaign platform
- Drafted housing and homelessness policy proposals; coordinated a 40-person volunteer team on community outreach operations
02
Projects
VP of Marketing — C-Cycle Business Simulation
CU Boulder Leeds School of Business · 2025
- Achieved 46.7% market share — highest in cohort 93rd Percentile Profit — through data-driven pricing, segmentation, and competitive positioning across a six-product portfolio
Brand Background Review — Honey Nut Cheerios
Brand Strategy · Leeds School of Business · Fall 2025
- Conducted a 14-section brand audit using Simmons, Circana, Mintel, and Vivvix; analyzed the $11B RTE cereal market, 3-year share trends, and ad spend trajectory across General Mills' portfolio
- Identified Gen Z snack-occasion as the primary growth opportunity — supported by Circana data showing 5% YoY increase in cereal consumption among 18–34 year olds; mapped competitive positioning vs. Cinnamon Toast Crunch, Frosted Flakes, and Honey Bunches of Oats
03
Relevant Coursework
Statistical Analysis in Business
Consumer Behavior
Digital Marketing
Advertising & Promotion Management
Communications Strategy
Sports Management & Marketing
Brand Strategy
Marketing Analytics